Curated Collection of Business-Focused Web Designs
High-conversion, modern landing pages built for diverse brands and industries.
Role
Freelance Product & Marketing Designer
Company
Various Clients
Skills
Landing Page Design, UI/UX Design, Conversion-Focused Design
Overview
This curated collection showcases several freelance landing page projects I designed for businesses ranging from startups to SaaS services and e-commerce brands. Each page was crafted to drive specific business goals, whether lead generation, product promotion, or early access sign-ups.
The work highlights my ability to balance brand personality with conversion-driven UX across a variety of industries.
Challenges
• Working with minimal client-provided content and limited brand guidelines
• Designing high-converting landing pages under tight timelines
• Maintaining clarity and strong visual hierarchy for quick-scanning visitors
• Adapting layout and tone to suit different audience types
Goals
• Design clean, modern landing pages that convert visitors into leads or customers
• Create layouts and UX flows optimized for desktop
• Align visual identity with each client’s product or brand personality
• Deliver scalable, developer-friendly Figma files for implementation
Process Highlights
• Gathered quick brand context and business objectives from clients
• Drafted wireframes focused on clear CTAs and content hierarchy
• Created polished high-fidelity designs with modern typography, balanced white space, and conversion-focused layouts
eCommerce website for a luxury, ethically-sourced lab-grown diamond brand.
Luxury apartment building website promoting available rental units and amenities.
eCommerce website for premium Canadian and European down duvets, comforters, and pillows.
Service business website selling doors, moldings, and custom carpentry services with product ordering functionality.
Outcome
• Adapted to various industries while maintaining consistent, clean, modern UX principles
• Built lightweight, scalable designs that required minimal developer handholding during implementation