Designing a Purpose-Driven Donation Platform

A web platform built to collect and protect personal health data donations for medical research.

Overview

Research for Humanity is a digital platform concept designed to collect genetic information and electronic medical records (EMR) from volunteers to accelerate global medical research. The website was created to educate users, build trust, and make data donation approachable by framing it as a charitable, life-saving contribution.

I was responsible for designing the full multi-page site, including informational content, donation workflows, and research project showcases.

Challenges

• Handling sensitive subject matter and personal data with clarity and empathy

• Designing an intuitive donation workflow for users unfamiliar with genetic data sharing

• Maintaining a warm, approachable brand tone for a highly technical and ethical topic

• Structuring content-heavy pages without overwhelming users

Goals

• Create an educational, mission-focused website to inform and convert potential data donors

• Design a simple, reassuring donation flow that emphasizes privacy and control

• Develop a clean, accessible layout that makes complex health research feel relatable

• Develop a clean, accessible layout that makes complex health research feel relatable

Process Highlights

• Developed an information architecture for key pages including Home, About, Why Donate, How to Donate, and Project Updates

• Crafted content containers emphasizing clarity, benefits, and privacy assurances

• Designed clean, content-led page layouts with accessible typography and emotionally resonant imager

• Built a flexible, scalable landing page template for future donor campaigns