Modernizing a Presentation Template SaaS Business

Redesigning a multi-touchpoint experience for a subscription-based PowerPoint template platform.

Overview

Slideshop is a SaaS platform offering professional, downloadable PowerPoint templates through a subscription model. I was responsible for a full design overhaul covering their SaaS admin portal, landing pages, email campaigns, and branding refinement. This included creating a comprehensive design system to ensure visual consistency and improve scalability across their product and marketing efforts.

Challenges

• Outdated UI and inconsistent brand visuals across product and marketing assets

• No existing design system to streamline development or maintain consistency

• Disjointed admin tools for managing templates, subscriptions, and customer data

• Need to modernize while preserving a simple, approachable experience for a non-technical audience

Goals

• Redesign the landing page and marketing touchpoints for improved conversion

• Build an internal admin dashboard for managing templates, users, and customer data

• Develop a scalable, reusable design system for product and marketing use

• Refine branding elements including typography, color palette, and logo adjustments

Process Highlights

• Audited existing product and marketing designs to identify UX and visual gaps

• Redesigned the full marketing website and created email marketing assets for product launches and campaigns

• Created a reusable Figma-based design system for both product and marketing visuals